陈鸿飞
Hongfei Chen (Figo)
Figo's personal logo
Figo is a graphic designer with a deep passion for visual storytelling and material exploration. He specializes in blending aesthetics with functionality, creating designs that seamlessly combine creativity and emotion. Whether working on books, posters, or other visual projects, Figo strives to produce work that not only captivates the viewer but also resonates on a profound emotional level.
In his design process, Figo emphasizes meticulous attention to detail and balanced composition. He skillfully leverages color, typography, materials, and graphic language to deliver clear and impactful messages. Drawing inspiration from a wide range of artistic disciplines, he integrates his unique artistic style into commercial designs, bringing a distinctive and creative perspective to every project.
For Figo, design extends beyond mere visual appeal—it serves as a universal language for connection and communication. His goal is
to create designs that bridge the gap between brands and audiences, evoke emotional resonance, and leave a lasting impact.
陈鸿飞
Hongfei Chen (Figo)
Figo's personal logo
Figo is a graphic designer with a deep passion for visual storytelling and material exploration. He specializes in blending aesthetics with functionality, creating designs that seamlessly combine creativity and emotion. Whether working on books, posters, or other visual projects, Figo strives to produce work that not only captivates the viewer but also resonates on a profound emotional level.
In his design process, Figo emphasizes meticulous attention to detail and balanced composition. He skillfully leverages color, typography, materials, and graphic language to deliver clear and impactful messages. Drawing inspiration from a wide range of artistic disciplines, he integrates his unique artistic style into commercial designs, bringing a distinctive and creative perspective to every project.
For Figo, design extends beyond mere visual appeal—it serves as a universal language for connection and communication. His goal is to create designs that bridge the gap between brands and audiences, evoke emotional resonance, and leave a lasting impact.
Education Background
| Royal College of Art
09/2024-09/2025 Master of Fine Arts in Communication |
| University of Shanghai for Science and Technology 09/2019-06/2023 Bachelor of Arts in Visual Communication Design |
Experiences
| Shanghai Laiyifen Co.,Ltd Packaging Designer 07/2024-08/2024 Responsible for food packaging design, back label design and marketing promotion related extension design. Docking with the design company for packaging design and product photography. |
| Shanghai Media Group - Shanghai First Financial Media Video Editor 02/2024-07/2024 Responsible for video editing and dubbing of the 12:00, 14:00, and 15:00 live broadcasts. Ensured smooth communication between Shanghai hosts and Beijing/Shenzhen guests. |
| Shanghai Panda Group Graphic Designer 10/2023-01/2024 Responsible for the design and landing of the exhibition wall on the company's campus. Designed holiday promotional posters. Designed and developed the enterprise's WeChat small program. Photographed meetings and created public number publicity. |
| Ministry of Foreign Affairs of China’s Affiliate - Sheen Creative Agency Team Leader 02/2021-05/2022 Led the team on designing commemorative badge sets for the establishment of diplomatic relations between China and 13 countries. Facilitated the planning and implementation of the design project, as well as communicated with the clients. |
Honors & Awards
| C2A (Creative Communication Awards) 2023 09/2023 Bronze Award of the 3rd ICAD International Contemporary Youth Art Design Competition 08/2023 Outstanding Graduates of Regular Institutions of Higher Education in Shanghai 05/2023 Second Prize of the National Student Advertising Competition of Shanghai Region |
| 11/2022 |
Skills
| Adobe Creative Suite (including Adobe Photoshop, Illustrator, Adobe XD, Adobe InDesign，Adobe XD, Adobe Premiere), Touchdesigner and Blender |