陈鸿飞
Hongfei Chen (Figo)
Figo's personal logo
Figo is a visual designer and artist specializing in book design, packaging, UI/UX, web design, and visual identity. Trained at the Royal College of Art, he combines conceptual clarity with material sensitivity, creating visual systems that are both visually engaging and highly legible—across print, screen, and space.
Figo’s practice spans editorial structures, responsive digital interfaces, and brand toolkits, grounded in thoughtful design and a strong sense of narrative. He has led design for product launches, institutional campaigns, and award-winning packaging systems—balancing strategic objectives with poetic form.
As an artist, Figo works through book arts and installation, exploring the emotional dimension of materials and the subtle ways people perceive, touch, and interact. This cross-disciplinary perspective allows him to move fluidly between commercial projects and experimental work, always with a commitment to clarity, feeling, and form.
陈鸿飞
Hongfei Chen (Figo)
Figo's personal logo
Figo’s practice spans editorial structures, responsive digital interfaces, and brand toolkits, grounded in thoughtful design and a strong sense of narrative. He has led design for product launches, institutional campaigns, and award-winning packaging systems—balancing strategic objectives with poetic form.
As an artist, Figo works through book arts and installation, exploring the emotional dimension of materials and the subtle ways people perceive, touch, and interact. This cross-disciplinary perspective allows him to move fluidly between commercial projects and experimental work, always with a commitment to clarity, feeling, and form.
Education Background
| Royal College of Art
09/2024-09/2025 Master of Fine Arts in Communication |
| University of Shanghai for Science and Technology 09/2019-07/2023 Bachelor of Arts in Visual Communication Design |
Experiences
| Shanghai Laiyifen Co.,Ltd Packaging Designer 05/2024-08/2024 > Designed a limited-edition Qixi Festival (Chinese Valentine's Day) gift box featuring romantic visual storytelling and tactile unboxing experience. (Packaging redesign helped drive £9.4 million in Qixi Festival sales, marking a 40% year-on-year increase compared to the previous campaign) > Designed comprehensive packaging systems for both the fresh milk and children’s snack product lines, standardising visual language across SKUs and sales channels. > Applied Illustrator, Photoshop, and Blender to create both 2D graphics and 3D mockups for stakeholder presentations and manufacturing previews. > Collaborated with marketing and production teams to align seasonalpackaging with promotional strategies and retail execution. |
| Shanghai Media Group - Shanghai First Financial Media Video Editor 02/2024-05/2024 > Edited daily financial news segments for on-air and digital distribution under tight broadcast deadlines. (Improved visual clarity led to a 20% quarter-over-quarter increase in channel viewership) > Created motion graphic intros and lower-thirds to enhance visual clarityand branding consistency. > Assisted producers in storyboarding and post-production workflows forspecial feature programs |
| Shanghai Panda Group Graphic Designer 10/2023-01/2024 > Created campaign visuals for seasonal events and plaza promotionsusing lllustrator and Photoshop. > Developed branding assets and spatial graphics for mall-wide displaysand event signage. > Supported 3D visual mock-ups for installations and promotional setups using Blender. (Contributed to a 30% increase in commercial property rental website traffic by enhancing visual visibility and user engagement through integrated offline-online promotional design) |
| Star Voyager -USST Product & Visual Designer 03/2022-05/2023 > Co-created a sci-fi animation with Chinesearchitectural aesthetics using Blender > Designed and modeled the spacecraft prototypefor animation and 3D printing > Developed packaging design for collectiblespaceship figurines, integrating futuristic andtraditional motifs Creative Products -Sheen Creative Visual Designer 02/2021-05/2022 > Designed a series of cultural and creative productsfor the Chinese Ministry of Foreign Affairs. > Created commemorative badge sets for diplomaticanniversaries with 16 countries, blending nationalsymbols with cultural rituals. > \Developed collectible blind box gifts with unified visual language, tailored for international audiences and official events. (Work featured in the 2022 Beijing Winter Olympics as part of national cultural promotion efforts) |
Exhibtion
RCA2025: The Festival of Communication
Book Arts Day 2025
06/2025
Honors & Awards
| C2A (Creative Communication Awards) 2023 09/2023 |
Skills
| > Adobe Creative Suite (lllustrator, Photoshop, InDesign, Lightroom, Premiere, After Effects) > Blender/ Unity/ TouchdesignerStable Diffusion/ Figma > UI/UX design and wireframing > Packaging design and visual storytelling > Attention to detail and consistency > Team collaboration and fast execution |